Why I Recommend WVU IMC For Marketing Professionals

Why I Recommend WVU IMC For Marketing ProfessionalsIf you’re considering an advanced degree in marketing communications, I urge you to act on that notion.

Not only will it help you professionally – a study revealed that marketing professionals with master’s degrees typically earn an estimated 20 percent more – it will help you with your personal growth, too.

And if you’re like me and work for a company that offers tuition reimbursement as a benefit, it’s really a no-brainer.

It took me 7 years to complete my master’s degree in Integrated Marketing Communications because I relied solely on Akron Children’s tuition reimbursement program to finance it. But I graduated debt-free.

Why I Recommend WVU IMC For Marketing ProfessionalsHere are some other things to consider as you ponder your future career goals.

Should you opt for the traditional education model or an online learning program?

For me, this decision was easy. I needed the flexibility of an online program.

I needed a program that would allow me to balance my time commitment with family and work with the demands of a graduate program. The WVU IMC program offered the perfect solution.

My program choice was also clear. I had gone to West Virginia University for most of my undergraduate studies and had stayed connected to the university.

It also helps that the accredited program has an excellent reputation.

What does it take to succeed in the marketing communications field?

I have 2 crucial tips for marketing communications professionals.

Why I Recommend WVU IMC For Marketing ProfessionalsFirst, stay curious and passionate. Focus on spotting trends and understanding behavior. Know what makes your audience tick. This is an exciting field and things are always changing.

We live in an increasingly complex, multi-device, multi-channel world, and to be successful, you have to create a seamless and integrated experience across all channels.

The WVU IMC program will help you keep up with emerging trends affecting our industry and learn how to incorporate them into your campaigns.

And the greatest part? You can apply what you learn as you learn it.

Second, learn as much as you can about big data and predictive analytics. Understand how to use them to achieve measurable results. But don’t focus so much on data that you lose sight of the human factor.

To sell your idea, you have to appeal to both the emotional and rational elements.

As Under Armour founder, Kevin Plank, said this past spring in his keynote address at South by Southwest, “Data is the new oil. The companies that win are the companies that use math.”

Why I Recommend WVU IMC For Marketing ProfessionalsGiven the growing importance of marketing data analytics for today’s companies, it’s not surprising that WVU recently added 2 other online programs you may want to explore.

The Reed College of Media established a master’s in data marketing analytics, and the WVU College of Business and Economics offers a master’s in business data analytics.

What do you need to do to succeed in the IMC program?

Time management is essential. You cover a lot of content in 9 weeks, and you have to put in the time – between the weekly discussion board posts and writing assignments.

What is the biggest piece of advice for current or prospective students of the WVU IMC program?

Why I Recommend WVU IMC For Marketing Professionals
I got to meet fellow IMC grad Mariana De Luca, of San Diego, at the graduation ceremony in May

One of the advantages of the WVU IMC program is the diversity of the students and faculty – geographically, professionally and personally. You will meet some amazing and inspiring folks.

And while you may only spend 9 weeks with them, try to make the most out of that time. Reach out to them. Connect with them on social media. How much interaction you have with your classmates is up to you.

The WVU INTEGRATE conference is a great way to not only learn from industry leaders but to network and meet some of your classmates and professors in person.

I wish I had done a better job of this. It’s easy to just focus on getting your assignments and discussion posts done, especially when you have a demanding job and busy personal life.

But take the extra time to build those relationships with your peers in the program.

The WVU IMC website features many students, graduates and faculty members, including this one of moi.

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