Not only will it help you professionally – a study revealed that marketing professionals with master’s degrees typically earn an estimated 20 percent more – it will help you with your personal growth, too.
And if you’re like me and work for a company that offers tuition reimbursement as a benefit, it’s really a no-brainer.
It took me 7 years to complete my master’s degree in Integrated Marketing Communications because I relied solely on Akron Children’s tuition reimbursement program to finance it. But I graduated debt-free.
Should you opt for the traditional education model or an online learning program?
For me, this decision was easy. I needed the flexibility of an online program.
I needed a program that would allow me to balance my time commitment with family and work with the demands of a graduate program. The WVU IMC program offered the perfect solution.
My program choice was also clear. I had gone to West Virginia University for most of my undergraduate studies and had stayed connected to the university.
It also helps that the accredited program has an excellent reputation.
What does it take to succeed in the marketing communications field?
I have 2 crucial tips for marketing communications professionals.
We live in an increasingly complex, multi-device, multi-channel world, and to be successful, you have to create a seamless and integrated experience across all channels.
The WVU IMC program will help you keep up with emerging trends affecting our industry and learn how to incorporate them into your campaigns.
And the greatest part? You can apply what you learn as you learn it.
Second, learn as much as you can about big data and predictive analytics. Understand how to use them to achieve measurable results. But don’t focus so much on data that you lose sight of the human factor.
To sell your idea, you have to appeal to both the emotional and rational elements.
What do you need to do to succeed in the IMC program?
Time management is essential. You cover a lot of content in 9 weeks, and you have to put in the time – between the weekly discussion board posts and writing assignments.
What is the biggest piece of advice for current or prospective students of the WVU IMC program?
One of the advantages of the WVU IMC program is the diversity of the students and faculty – geographically, professionally and personally. You will meet some amazing and inspiring folks.
And while you may only spend 9 weeks with them, try to make the most out of that time. Reach out to them. Connect with them on social media. How much interaction you have with your classmates is up to you.
The WVU INTEGRATE conference is a great way to not only learn from industry leaders but to network and meet some of your classmates and professors in person.
I wish I had done a better job of this. It’s easy to just focus on getting your assignments and discussion posts done, especially when you have a demanding job and busy personal life.
But take the extra time to build those relationships with your peers in the program.
The WVU IMC website features many students, graduates and faculty members, including this one of moi.